Since nearly four decades Hikkaduwa has been establishing itself as a dream destination for European tourists, who had once upon a time called it Hippieduwa.
Later the European middle class investors have discovered Sri Lanka and some went to buy houses, hotels and other properties.
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This is Hikkaduwa surfing.
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There are tons of money to be made on tropical beaches and operators in Thailand, Cambodia and Vietnam have always been ahead of Sri Lanka except for those in Hikkaduwa, who have managed to keep their certain customer base alive.
Hikkaduwa beach is not leaving any wishes open and every minute exciting refreshment offers have been defined by local beach operators as a most preferred marketing strategy.